USA Now Mercedes-Benz Most Important Market

Mercedes-Benz, the luxurious German motor vehicle manufacturer, realized record product sales in 2012, powered by quickening development in China and the USA.

Roughly 1.3m Mercedes-Benz vehicles have been bought in 2012, the organization stated in the yearly sales release, an increase of 4.7% on the year before.

America overtook Germany as Mercedes-Benz‘s primary product sales marketplace, with 274,134 vehicles sold – an increase of 11.8% – in opposition to 261,084 in Germany. Almost 200,000 Mercedes have been sold in China, an increase of 1.5%.

“We are extremely pleased with the imagesCA4NWZBIproduct sales for that full year 2012,” stated Dieter Zetsche, chief exec of automobile manufacturer Daimler, which is the owner of Mercedes-Benz.

“Irrespective of the challenging marketplace environment within the southern Countries in Europe and various design change-overs, we were able to surpass the previous year’s sales record,” added Zetsche.

Having said that, the wider Daimler organization has experienced a challenging environment for any automobile business and was made to reduce its full-year predictions in October following a unsatisfactory 3rd quarter. Daimler stated it hoped to reduce about €2bn in expenses by 2014.

Official information released on Thursday indicated that new vehicle registrations in Germany dropped by almost 3% this past year.

About 3.10m new vehicles were being registered in 2012, slightly down from 3.17m in 2011, the automobile business federation VDA explained in their annual report. It stated the sector had encountered a notably distinct decrease in December of 16%